iPhone Marketing Strategy

As with all Apple marketing, the iPhone marketing strategy is very clear, simple and clever. With the plain and simple apple icon, Apple focuses on the pure innovative style of their products without all the "fluff". The iPhone was released by Apple in June, 2007. The ground-breaking style of the iPhone was touted for months before the initial release and has remained the best of the best when it comes to cell phones over the past several years. Before the iPhone's official release, Apple ran four television commercials promoting the new cell phone.

The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The iPod was all the rage up until this point, and the iPhone was supposed to be the next-generation iPod, oh, and it's also a phone! The advertisement displays all of the enhanced features available in the iPod, and more, the point being "There's never been an iPod that can do this."

"So, say you're watching Pirates of the Caribbean"
Finger clicks on video and displays wide screen movie.
"Mmm, did somebody say Calamari?"
Finger clicks back to menu, selects Maps application to search 'Seafood'.
"The closest would be..."
Map displays all seafood locations and highlights location nearest to you.
"Ah!"

iPhone Marketing Strategy

Finger clicks seafood location, and restaurant phone number displayed. iPhone dial's.

The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps.

Not only does Apple utilize television for their marketing strategy, but they make use of their website by posting videos, they also published a handful of press releases that could have been released in one single document. Apple often uses this tactic to build up hype and leave the consumer wanting more.

With Apple's brief press releases, giving the audience little to go off, "Apple leveraged a law of social physics - news, like nature, abhors a vacuum. In the absence of real information, those who care about a product will grasp at any rumor that comes their way. Apple may publicly disavow the rumor Web sites that scramble for scraps about the companies plans, but secretly their marketing department must be delighted. It would cost a lot to buy that kind of Web advertising." (Silverman, 2007)

The official iPhone website does more than just provide information about the product. The website provides top tips and tricks for the use of an iPhone, as well as a huge focus on apps. Almost the entire iPhone page displays images of apps, provides the "App of the Week," the website also contains sections titled "Apps for Everything," and the "Top Apps." Apple's website is a great marketing tool for current iPhone users and consumers that have an interest in purchasing the iPhone. The promotion of the apps will create a stronger source of revenue for Apple. As customers see top rated applications, they are more likely to download the app, rather than searching through 25,000+ apps to find one that may be of any value to the consumer.

Successful younger men were the target audience that Apple had originally focused on. Apple had hoped that with this target audience, and the fact that 48% of this audience did not already own an Apple iPod, would allow them to reach their forecast of 10 million sales by the end of 2008.

One month prior to the release of the iPhone, Solutions Research Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, AT&T's only GSM-based product competitor, at 15%. The second largest group expected to purchase the new iPhone was AT&T's existing customer base, at 12%. The Solutions Research Group also found that 72% of males, versus 28% of women were most likely to investigate the phone at its minimum price of 9. (Malley, 2007)

The obvious current target audiences for the Apple iPhone include young people between the ages of 20 and 35, affluent teenagers, "jet-setters", and "mobile" employees who work outside of the office.

Apple is known for their simplistic, but catchy commercials. In recent television commercials for the Apple iPhone, "There's an App for that" is the new catch phrase that places a strong focus on the apps available from the App Store. Apps, or applications, are in "every category, from games to business, education to entertainment, finance to health and fitness, productivity to social networking. These applications have been designed to take advantage of iPhone features such as Multi-Touch, the accelerometer, wireless, and GPS" (Apple, 2009). Apple currently claims to have 25,000+ apps available, and counting.

The focus on the variation of apps offered opens up the target audience greatly. There is essentially an app for everyone. As a few of the iPhone commercials advertise, you can find the snow conditions on the mountain, track calories in your lunch, find exactly where you parked your car. You can find a cab in a strange city, find your share of the bill for a table of 5, or learn to fix a wobbly bookshelf. You can read a restaurant review, read an MRI, or just read a regular old book. These are just a few of the features that Apple has promoted through television commercials. iPhone apps provide every functionality that one can imagine.

When the iPhone was initially released, it was priced at a hefty 9. Still, hundreds of thousands of people rushed out to get the new phone, forking over a third as much as they would have had they waited an extra 3 months. 3 months after the initial release, Apple reduced the price of the iPhone to 9. This enraged Apple's loyal customers and consumers who purchased the new phone just months earlier. One year later, Apple again reduced the price of the iPhone to 9, 66% less than the original price.

In July, 2007, the Apple iPhone was all the hype. I believe that Apple's decision to release the phone at 9 was slightly based on greed. However, their product was the most innovative out in the market place, giving Apple the freedom to price the iPhone at whatever they wanted. Many believed that Apple had cut the price after discovering lower than expected iPhone sales. Apple, however, states that the price cut was made "to spur holiday sales and predicted that Apple would meet its stated goal of selling its 1 millionth iPhone by the end of September." (Dalrymple, 2007)

As with the product life cycle of any cell phone or Apple product, including Apple's iPod, prices are often reduced drastically months after the initially release. Tech products are always competing against "the latest and greatest" while maintaining a relevant price in the market place. Had Apple not reduced the price of the iPhone, the customer base would have dwindled quickly as many consumers are unwilling to spend 9 on a cell phone, no matter how many useful features the phone may carry.

As the iPhone remains to be the number one smart phone around, the product continues to grow, increasing size capabilities, increasing the number of applications available, and providing new features that are released through new iterations of the phone, continue to provide a greater value to the iPhone while the pricing remains relevant.

At this time in the product life cycle, Apple continues to release enhanced iterations of the iPhone. With most iPhone users un-willing to purchase a newer version of the iPhone because of price, the target audience for the newer generation phones is new iPhone customers. With Apple's installed base continuing to grow, they have found a way bring in reoccurring revenue from their existing customers through the sales of their application downloads. As more and more people purchase the iPhone, Apple's audience for new customers continues to dwindle. Fortunately for Apple, they have built in another source for revenue that continues throughout the life of the product.

References

(2009). Apple: iPhone. Retrieved April 26, 2009, from Apple

Dalrymple, J (2007, Sep, 11). Lessons learned from the iPhone price cuts. PCWorld, Retrieved Apr 26, 2009, from http://www.pcworld.com/article/137046/lessons_learned_from_the_iphone_price_cuts.html

Silverman, D (2007, Jul, 10). Apple's silence helped the iPhone hype. Chron.com:Computing, Retrieved Apr 26, 2009, from http://www.chron.com/disp/story.mpl/front/4954824.html

Malley, A (2007, Jun, 6). Apple, AT&T neophytes to define iPhone audience - report. AppleInsider, Retrieved Apr 26, 2009, from AppleInsider Website

Mukherjee, A (2007, Feb, 28). iPhone under attack. Business Today, Retrieved Apr 26, 2009, from the business today website

iPhone Marketing Strategy
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Social Networking Disadvantages - This Could Save Your Life

Social networking disadvantages are mostly related to safety issues. Online social interaction has become a very popular activity online. Like most popular activities there is always a certain amount of danger involved. Social networking disadvantages will be minimized if you are cautious when you use it. Internet networking is the act of interacting and sharing information with others online. If you share the wrong information to the wrong person it can end in some dangerous results. If you are careful when giving out information and networking on social sites than you will most likely be safe and have a great time connecting with others.

Many social sites have upgraded their security to make it much safer for users. When social interaction sites first appeared on the market they were completely untested. Because of this there were many ways for predators and criminals to do harm to users. Hackers are always a concern with the majority of online sites. This is especially true for certain networking sites which promote tons of personal information about individuals. The social meeting sites have taken a lot of hits in the lack of security they provide. Young teens have been killed, forced to commit suicide, and abducted by child predators while using their social networking site. Although these incidents are horrible acts, they do not happen on a regular basis. Many such sites have raised their age limits and security to ensure better safety for networking users. Social networking disadvantages can be safely dodged if the sites are used properly.

Social networking disadvantages are lessened if you follow some common networking safety tips. The first tip to underrate social networking disadvantages is to utilize the privacy settings on your profile. One of the biggest dangers during socializing is having too much personal information available. You can use the privacy settings to screen incoming individuals and what they see of your profile. The second tip to reduce social networking disadvantages is to maintain your computer defenses. Always have virus protection and anti-virus on your computer. Networking sites can have a host of ads that contain virus code which can infect your computer.

Social Networking Disadvantages - This Could Save Your Life

The third tip to decrease social networking disadvantages is to review the network website's safety notifications, standards, policies, and learn how to report violating content. It can usually be found during the registration process. Make a copy so you have it handy if there is ever a security problem that you need to deal with. Another tip for curtailing social networking disadvantages is to remember to be cautious. Don't post it on your profile unless you want everyone in the world to see it.

Bad people are always lurking online waiting for someone innocent to prey on. People are not who they claim to be the majority of the time. Do not meet anyone from a social site unless you are sure that you know them or who they are. Even if you are comfortable with meeting that person still bring a friend and tell people about the meeting in case anything goes wrong. It is always better to be safe than sorry when it comes to social networking disadvantages.

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Disadvantages of Social Media

We are living in a world filled with the social media craze. From Facebook to Twitter, the world has embraced the new tools that help thousands interact each day no matter where they are. There are so many merits that come with social media and this is undeniable. However, what many forget are the down sides. All good things will have flaws and the following are insights into the disadvantages of social media. Statistics have shown that young people form the bulk of the fan base when it comes to social media outlets. However, those who are in all kinds of businesses are also avid users to further their cause. The following are some of the top cons that business people have to face when they employ the services of different social media.

The first disadvantage to speak about can also be an advantage. I'm talking about the viral potential of the media. In other words, when you have some news or item to share with an audience, it can spread like bushfire all around the world. When this news is negative or in bad taste, the same will happen. This is where the disadvantage comes in. It is hard to undertake damage control when you are dealing with social media and your good name might be soiled within hours.

Another one of the top disadvantages worth a mention is the need for intensive labor. If you intend to build a brand and a name through social media, you must be ready to spend time updating your audience on all the relevant issues. Once you become established, you will tend to have a bigger crowd and it can be difficult to meet the needs of all people increasing you labor greatly. However, to remedy this, you can put in place a networking campaign that is manageable and grow gradually.

Disadvantages of Social Media

Another thing to mention is that you must be ready to connect with your audience at all time. According to experts the law of reciprocity will apply. In other words, you need to give and take. If you have updated helpful information on a network, a person who is interested might respond and it is upon you to reply their queries and satisfy their curiosity. This is the essence of social media and if not done properly, your audience might loose faith in you. There are people who evade this and other disadvantages of social media by establishing themselves are entities that give updates that are promotional in nature. This way, the audience will take and run with what they have.

Finally on the disadvantages, you will be required to stay abreast with all upcoming sites and be ready to make the necessary change. If you are not adaptive, then you might be in trouble because social media in nature will change constantly. You need to keep in touch with all the latest in this industry because this is the sure way to safeguard the interests of your business. Remember, social networking for business gain will help you move to heights you have not been to before. Therefore, know the pitfalls discussed above and steer clear of them if you are to win in this game.

Disadvantages of Social Media
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Advertising Using Social Networking Sites

As a category, social networking sites are probably the most widely used sites on the internet after search engines. Sites like Facebook and Twitter are mentioned as the power houses of the internet, along with Google. So if you're trying to market a business online, you can't overlook their potential as a small business marketing tool.

Almost everyone that is online now has a Facebook profile or a Twitter account, and each of these people can be considered a potential customer. By trying to find ways to promote your products on those sites, you are going to be reaching many more customers than you would if you just stuck to other methods of online marketing, like SEO. This isn't a recommendation that those methods be abandoned, but rather a suggestion that you can create an even more successful business by augmenting your existing internet marketing campaign so that it includes these more social advertising opportunities.

There are two ways to boost your sales through social networking sites. The first is to use the sites as a marketing tool and create profiles for your business on these sites. This is a great way to interact with your customers, grow trust in your brand, and to start and open an engaging dialogue about your services and niche with the public.

Advertising Using Social Networking Sites

If you choose to do this on Facebook, you will set up a business page, rather than a normal profile. There is no such distinction on Twitter. Then on Facebook, rather than having people become friends with your business like they would with your personal profile, they will 'like' your business page instead. This is a great way to build a following. On Twitter, you would set up and run a business profile similar to how you would a personal.

There are also paid advertising options that you can explore in the realm of social networking. Because social networking is still relatively new in terms of the life of the internet, there is still likely going to be more growth and development in how these advertising models work. As it is, though, there are ways that you can pay to advertise your products through social networks; most notably and powerfully, through Facebook.

Facebook has a powerful system for buying advertising. This works on a system like that used by the major search engines; a pay per click system. This means that you will bid a certain amount that you want to pay each time a person clicks on your ad. You will then only pay when someone actually clicks through to your ad, not just when your ad is displayed. This is a great model for at least ensuring that your message is being seen.

The great aspect of these ads is like everything else on social networking sites, they're social. If someone likes an ad that you've posted, they can actually 'like' it. This will get it to show up their news feed, and the news feeds of their friends, who will then hopefully click on the link, 'like' it, and repeat the process. This social aspect of advertising is what makes the process of advertising with Facebook so appealing. People are also much more likely to trust a product or company when it comes recommended by a friend than if it was simply a random ad appearing on a web page.

With Facebook, there is also a strong market for advertising within applications, as well as on the primary pages. So, if you have an ad that is successful or an ad that is in a successful application, then the social sharing aspect of the site should make your message spread like wildfire.

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An Expert Guide - How to Influence People With Social Influence Theory

A lot has been said on social influence theory and it's power to guide others on how to influence people. Social influence is used in many ways and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Before I continue further, let us look into the definition of the theory:

What's Social Influence Theory?

Social influence occurs when an individual's thoughts or actions are affected by other people intentionally or unintentionally as a result of the way the changed person perceives themselves in relationship to the influencer, other people and society in general.

An Expert Guide - How to Influence People With Social Influence Theory

Harvard psychologist, Herbert Kelman explains more with 3 identified broad varieties on this theory:

Compliance : A person looks like he agrees with the majority of the people within a group even though deep in his heart he's not

Identification: A person will be influenced by well respected or liked person such as celebrities or elder family members to follow his or her behaviors.

Internalization : A person will be easily influenced to agree with something both publicly and privately.

How To Influence People?
Pick an opinion leader (well respected and famous person) and associate him or her in your communication as this strategy is related to the "identification" factor. Mention how many people have contributed in a program in your communication so that other people will be influenced to fit in a society. Testimonials of past customers or people in similar situations sharing the benefits of using a particular product will add perceived value to the persuasion process. This will make the new buyers think "If others can solve their problems with this product, why can't I do the same?". The more testimonials you have, the greater will be the influence. Some people want real life social proof to believe facts or statements, and videos are the correct tool for persuading them. The higher the number of views for a relevant video, the more persuasive it will be at getting someone to view it.

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How To Master The Art Of Social Influence Theory?

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• Read other articles and get educated on how to influence people

• Buy high quality persuasion ebooks and ecourses together with valuable bonuses for bargains

• Join FREE hypnosis mind control training or ecourses (related to social influence theory)

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What is Nutrisystem's Price Per Month? I'll Tell You

I'm often asked for the total monthly cost of Nutrisystem.  People want to know what they will be spending right down to the penny, including the food, any shipping costs, and any membership or joining fees.   The answer to this is a lot simpler than you might think.  I'll outline this in the following article.

What You Pay For A Month Of Nutrisystem Depends On What Plan You Chose:  For the most part, the basic plans are priced similarly.  For example, the women's basic, vegetarian, silver, and diabetic plans all cost approximately 9 per month. This is before shipping costs and any coupon discounts.  With the monthly plans, you are shipped enough food to last you for approximately twenty eight days.  During those 28 days, you will eat five times each day.  You are to eat a breakfast, lunch, and dinner, as well as a snack and dessert.  Now, to be fair, they also want for you to add in fresh and healthy choices at each of the main meals (breakfast, lunch, and dinner.)  But, this really doesn't need to cost all that much in terms of groceries because all you really need to do is add a piece of fruit, a salad, or some yogurt or fat free pudding. (These are just examples.  You are given detailed instructions to help you chose your sides.)

Which Nutrisystem Monthly Plans Cost More Or Less Than The Regular Plans?: There are a few of these plans that cost a bit more.  The men's plan cost around 1. The deluxe program, called "Nutrisystem Select," has a price of about 0.  Yes, you are paying more for this plan, but I believe that for some people the cost of the select plan is worth it because the foods are extremely good in terms of taste.  Many more choices are offered and the meals are frozen and are restaurant quality.  If extra dollars has you sticking to the plan and enjoying the program more, then in my mind it's worth it.  And you are still paying less than per day (for five meals) and that's still before coupons.

What is Nutrisystem's Price Per Month? I'll Tell You

The cheapest price for a month's worth of Nutrisystem is going to be the "flex plan."  The reason that it costs less is because you are ordering less food.  This plan is sort of a part time plan where you can take any two days of your choosing off each week.  This part time plan only costs about 0 which makes it the cheapest by far. However, if you are figuring out the cost per meal, then you're actually paying a little more here but this can still be a great way to try out the foods for the least amount of money or commitment.

Nutrisystem Coupons, Shipping Costs, and Membership Fees:  I have to get this out of the way. There is no membership fee for this diet.  All of the resources and counseling come without any cost for you.  So, you truly are only paying for your food which makes this plan a little unique.  And, if you sign up for auto ship (where they send you another shipment when the previous one runs out) you'll never be charged for shipping.  (If you want to go month by month, then shipping is generally averaging around .)  And, you should never place an order without using a coupon because if you do, you really are over paying.  The company rotates the coupons, but they are almost always substantial.  You can sometimes get as much as three weeks free or up to 0 off.

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Which States Have the Cheapest Car Prices?

It is no secret that some cars are cheaper than others. When people are looking for a car, they often stick with a brand they can afford. However, it is more of a secret that some states have cheaper cars than others. There are actually states out there that have cheaper prices for their vehicles. When you are looking for a car, you can cross state lines in order to get in on the savings.

First, Oregon is a good choice. The reason people pick Oregon when buying a car is because the state does not charge sales tax. If you live in Oregon, this can save you thousands of dollars. However, if you live outside of the state, you will have to check with your home state, as they may collect the tax from you.

Montana is another state that does not charge sales tax. Like Oregon, you can get a great deal of savings because of this. However, you will need to check with your home state and make sure you will not have to pay the taxes to them.

Which States Have the Cheapest Car Prices?

While saving on sales tax might not seem like much, consider how much you actually pay in tax when you get a car. When you are getting an expensive item such as a car, sales tax can really add up. If you can get away with not paying it, it is well worth it.

Texas is also known as a place to buy affordable cars. Texas does charge sales tax, but they also offer great deals on cars. You will be able to find a great deal when you visit one of the many car lots. There is a lot of competition in Texas, which is why the state is able to offer the deals they do. Many people cross state lines to go into Texas so they can buy a vehicle.

Michigan is also known for its affordable pricing when it comes to cars. There is quite a bit of vehicle manufacturing that goes on in Michigan, and that actually helps with the price. If you live in or around Michigan, you can get some great savings passed onto you. You will find that great deals go on in Michigan throughout the year. People who live in Michigan can take advantage of the deals, as well as people who live elsewhere.

As you can see, it really does matter where you purchase a car from. The good news is the internet has made it easier than ever before to purchase a car in another state. You can do all the research you need and get the car you want at a price you can afford.

You will then either be able to get the car shipped to you, or you can go and pick it up. Either way, if the savings is large enough in regards to the sticker price, this will be well worth it. You will still be able to save money on the overall price of the vehicle.

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Daniel Legal is no amateur when it comes to the automotive industry. He has been researching new and used car prices over the last several years and has written many articles on the topic. When he isn't writting about the car industry you can find him gathering information in the automotive forums for his next article.

In his spare time he likes to read up on his two favorite automobiles; the Chevy Camaro and the Honda Civic.

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